Starting a business, any business is a brave step. But how do you manage a start-up business as well as find customers or put in place a customer acquisition strategy on tight or even zero budgets. Working with early stage and start-up companies I know first-hand how limited resources can be. The tendency for many small businesses is to focus on the product. They add in more and more features or take comfort in a well designed website or just even they talk about strategy rather than putting in place a plan to find and sell to customers so the business can getting on track to achieving business success AKA revenue generation. The below list is some actionable business tactics to get your small business sales pipeline moving and put you on the track to success.
Know your Target market – don’t try to sell to everyone
Product to marketing fit is critical to any business success however a business start-up should never try to be a great product to satisfy all buyers’ needs, this will simply not work as no one product will be for everyone. So step 1 is to try to focus in on one customer target group. It will make the business look more focused, knowledgeable, and professional plus it allows the business to channel its efforts into making one target group happy. The key now is to do a customer targeting exercise (figuring out who your customers are and what they want). I am not saying this is easy, especially if your business is new or you only have 1 or 2 beta customers. Brainstorm on what set of buyers or people who might need your product now by matching it back to what problem your product solves, this is sometimes called your USP- unique selling point or Value Wedge. Also check if it is a fluid market (low hanging fruit to be gathered) by doing some Google searches on related keywords. Balance the fact that you don’t want to define your target market so small or so tightly that it’s something people won’t search for. Think in terms of keywords, search terms or existing topics being discussed on forums or industry buzz.
Continue reading the full article here: Managing a Startup Business – The Bitter Business