A growing use of social media within companies by marketing and sales teams is in the area of social selling. In the sales process connecting with prospects and establishing relationships can be the difference to winning or losing deals, more and more companies are using social media selling to help them accomplish these connections quickly and easily.
Selling and sales methods are evolving; the vast majority of buyers (business or consumers) are socially engaged and informed. The sales team must be too. They need to have the tactics, tools and training to leverage social media for sales success. The innovation of the Internet, cloud based business models, smaller transaction values and the adoption of sales technology tools means the sales profession is in a state of modernisation.
Read the full article here: Social Media Selling for Sales – The Bitter Business