Does your Go-To-Market strategy channel include SEO, Social media and internet marketing as a way to reach with your customers? Today, the internet is the sales lead enabler and brand driver for most businesses be they selling online or using the internet to drive awareness.
Internet marketing and SEO is hard work, it’s not inspirational, it’s
about perspiration and to have a constant approach where it’s the number 1 task
every day. Be careful how you delegate internet or social media marketing and
how much you pay for it. A few posts on twitter does not internet marketing
make, it is all about using all the social media channels (most which are free)
to build momentum behind your main website so it leads to long term SEO reward
and drives customers towards your brand and website.
Outsourcing internet and social media marketing along with SEO to a 3rd party is fine but
in my experience the vast majority of these companies over promise and under
deliver. Ask how many of them have got a company of the 1st page of Google, bet
not that many. The old saying of the proof of the pudding is in the eating has never
been more relevant when it comes to online marketing.
If you would like a chat on delivering
performance based marketing and sales solutions without the bull, then feel
free to contact me. And yes, I have got companies on 1st page in Google for multiple