Sales Training Tips: sales training tips to maximise sales performance and investment in sales training.
Sales training is about giving salespeople the skills and tools to be successful. Effective sales training and coaching will cover topics such as: Core selling skills, communication, mindset, motivation, reinforcement, retention and implementation.
These sales training tips have been formulated to deliver actual, real-life results to help salespeople acquire the the selling skills without the jargon that often surrounds sales training.
Sales Training Insights
Research has shown it can take 10 months or more for a new salesperson to be fully productive. It may surprise you but 55% of salespeople lack basic sales skills and nearly 60% of buyers say the salespeople are unable to answer their questions effectively. The reality is that lack of sales training hurts companies. When sales people lack training or not briefed properly on the sales playbook, process or how to use the various sales tools effectively, then companies can spend a lot of time, energy and resources with zero impact on sales results. The flipside is that a strong commitment to ongoing sales training whether thats online, in class, seminars, workshops etc. will give any sales team a competitive advantage.
"Companies where salespeople can implement the correct sales methodology and get consistent coaching see over 80% target achievement".
Sales Training Motivation
To start, the best sales training will improve the performance of an individual salesperson on average by 20%. Another sales training statistic is that 65% of salespeople say the quality of training and learning positively influences their engagement with customers or prospects.
So, well planned, content rich sales training courses supported by a culture of learning will cultivate salespeople that are willing, eager and ready to use the knowledge given to them in their daily sales activities.