Social Selling Influencers – The Bitter Business

Social Selling Influencers – The Bitter Business

Social Selling Influencers

May 11, 2016 by brianoconn

The Bitter Business is delighted to be named in the TOP 100 BRANDS and influencers for Social Selling. The report complied by Onalytica was to identify which Social Selling brands and individuals were leading the online discussion. They analysed 263K+ tweets from 16 November 2015 – 4 February 2016 mentioning the keywords “Social Selling” OR socialselling OR socialsales OR “social sales” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

In the top 100 brands there is organisations such as Salesforce and Hootsuite and some top industry resources such as SocialMedia Examiner and Social Media Today.While 38 on the global list is a great achievement, it should be noted that The Bitter Business is flying the flag for social selling from Ireland.

Social Selling is an evolutionary step forward making the sales process more productive and meaningful

The Top 4 Reasons Why Companies Embrace Social Selling

 Old sales tactics have diminishing returns:

90% of decision makers say that they never respond to cold outreach

(Harvard Business Review).

Buyers use social media:

75% of B2B buyers now use social media to research vendors (IDC).

Bigger deal sizes:

Buyers who use social media have larger budgets – typically 84% larger than the budgets of buyers who do not use social (IDC).

Better Sales Achievement:

Social sellers realize 66% greater sales achievement than those using traditional prospecting techniques (Sales Benchmark Index).

Social selling starts by being about the relationship between sales professionals and the connections they have nurtured in social media spaces. While there is a lot of social selling that takes place on LinkedIn (which is considered the businessperson’s social media space), there is also a tremendous amount of it going on in all social media platforms, including Facebook, Twitter, Pinterest, YouTube, Instagram, Google+, Periscope, Blab, and others. (If you aren’t familiar with all the social media spaces  and how to use social selling that your sales team can be a part of, don’t worry! there are lots of articles in our Social Selling category to keep you going.)