Content marketing forms part of a social media strategy. Content marketing is the process of creating and sharing valuable content to a a clearly defined target audience on a consistent basis.
Content marketing is primarily about sharing great stories and as you earn the audiences trust , they will engage with your brand so you can begin selling your products. Real content marketing is about sharing thought leadership or research, addressing problems or market trends your customers or potential customers face. This stream of valuable content acts like a seed, planting the ideas which overtime grows into the realisation to prospects that they need your product or service.
The Bitter Business understands business, this is why we offer results driven content marketing solutions which are tailored to each individual customers social media goals and business objectives. Feel free to contact me for a chat on your social media challenges and goals.
Articles on Content Marketing.