Content Marketing Tips

Content Marketing is the key driver upon which most inbound marketing and social media marketing tactics are built. Content marketing not only impacts SEO, web traffic, leads and sales but also acts to influence buyers as they increasingly seek information before purchasing. Whether your business is B2C or B2B, the sharing of content (self-penned articles, general news articles, product, research and whitepapers) across social networks is now a must when it comes to promoting a product or service.

The tips below are designed to help drive traffic to a website and generate more leads or sales. Apart from writing your own content, to really maximise social media marketing you also need to source interesting facts, expert insights, statistics, and trends on your industry and then share them on a constant basis to produce dramatic results on SEO and traffic results.

Step1. Tell and share great stories

Telling and sharing compelling stories is at the core of content marketing — tell the stories with images, videos and words. So step 1 is to focus on improving your ability to tell a story. Crafting words is at the heart of all storytelling; make the stories real, relevant, insightful, human and social to get people’s attention.  Writing like most skills will develop with practice, so persevere to improve. You can start with article research by doing some keyword searches while also looking at the most read articles on social networks. Try to make your articles longer than 1000 words to maximise SEO. Then you can post the articles on lots of free social networks (LinkedIn, Twitter, Tumblr, Plurk, Google+, Scoop.it, and Storify) to get buyers attention as well as gather some quality backlinks to your website.

Step2. Create memorable and optimised titles

A memorable title will get more readers while an optimised title will boost SEO. Just as the cover image can make or break sales on a new book the article title influences how many people will click to continue reading the rest of your article. So start with the end in mind and practice writing memorable titles that hits these 3 buttons – tempt the readers, drive engagement and optimised for searches.

Step3. To be seen, be consistent

In social media there is no such thing as a one hit wonder. Once step 1 and step 2 are in play, the key is to be seen and seen often. Sharing quality content (not just your own), images and video on a consistent basis are a recipe for success. Set up a blog posting schedule or social network sharing calendar that ensures you have a plan to stick to. A good guide is to publish a thousand word blog post per week and then do a few social media updates daily.

Continue reading the article here: Content Marketing Tips – The Bitter Business