Brian O'Connell
Sales and Marketing Enabler in Ireland
Sales and Marketing Service with a twist. The Bitter Business is a business enabler, working with and investing in Irish start-ups and growing companies to implement the sales strategy and bring paying customers in.
Based in Ireland, I am a hands on senior manager with experience in digital media, software (SaaS mainly) and online technology who has operated both within large organisations and start-ups. I have sales and marketing skills (still love selling) plus strategic, operational and management experience in multiple channels (online sales, inside sales, field sales and channel) across software, digital media and solutions markets.
brianoconn – The Bitter Business
Hi,
My name is Brian O’Connell. Based in Dublin, Ireland, I am a hands on senior sales and marketing manager from the digital media, software and on-line technology sectors who has operated both within large organisations and start-ups. Focused as a business enabler or growth hacker I have sales and marketing skills plus strategic, operational and management experience in multiple channels (on-line sales, inside sales, field sales and channel) across software, digital media and solutions markets. I have demonstrated a track record of achievement in both top and bottom-line growth. I have a deep understanding of sales models, on-line marketing, sales channels, product offer development, KPI management and sales processes to meet business goals.
My experience covers senior and board positions with both start-ups and large organisations including developing on-line strategy and sales channels, entering new markets, product strategy, managing multi-lingual sales teams, sales team development, customer acquisition strategies, channel marketing plus implementing “Go to Market” programs/tactics
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