Sales Consultant – The Bitter Business

The bitter business acts as a sales consultant providing sales as a service in the areas of business development, sales strategy; social selling and high level lead generation. Entrepreneurs and early stage companies have no shortage of ideas on products and solutions but may struggle with ramping up sales and customer acquisition. In today’s digital environment — social media, social selling, inbound marketing, lower cost of customer acquisition, driving web traffic —it can be difficult to pinpoint exactly what to do to raise the bar on generating sales revenue.

As a hands on sales consultant with real world experience in growing profitable businesses, The Bitter Business can help you plot and implement the paths that will lead to significant increases in sales revenue.

1 Goal – Help You Improve Sales Revenue

The first step is to get to know the ins and outs of your market sector, quickly grasping the dynamics in the market. Next step is to work with you to uncover the changes and actions required to see sales revenue improvement. Then working hands on, moving from recommendations to implementing the actions and activities to move the dial on sales and marketing.

While I may call myself a sales consultant, my work goes way beyond just providing analysis and plans to help a business improve its sales, I get actively involved with the sales and marketing strategy using the Smarketing approach but never forgetting that at heart I am a person who sells things to other people.

Sales Consulting Approach from “The Bitter Business”

Learn the Product or Service

Apart from quickly immersing myself in the product to market fit, I take the time to get to know the company, its vision and what it wants to achieve. Then it is about acquiring expertise in the product or service while becoming familiar with competitors, market approach, the buyers journey and industry dynamics.

Read the entire article here: Sales Consultant – The Bitter Business

Sales Outsourcing – The Bitter Business

In Ireland, sales outsourcing or Sales-As-A-Service should be considered as it can offer multiple benefits to a start-up or growing business. Companies can boost its sales functions, accelerate sales and build the business faster by contracting in an interim sales manager or director for outsourced selling, business development or lead generation.

Outsourcing is nothing new as many Irish small businesses already outsource their PR, advertising, marketing or finance functions. In fact a number of recent studies have shown that mid-market companies that are using sales outsourcing can have a competitive advantage over companies that have all these sales functions in house. Lean, agile, high growth companies are now taking a different approach; they are finding sales partners with the experience to cost effectively and efficiently drive their sales strategy.

Building a sales team is not easy or cheap

Recruitment costs and time makes building a sales team no easy task. An outsourced sales partner fit in to take the same company approach to selling while also investing time in getting to know the business. An experienced sales outsourcing company can then provide the sales and marketing skills necessary to go out and win customers. The benefits to a business are instant access to an experienced sale professional who will short circuit the time to find the right markets, customers, messages, and media for exposure. An outsourced sales partner hits the ground running faster, cutting down on the ramp up time to target prospects and new customers.

The sales outsource partner should have the ability to refine or quickly implement the company’s sales strategy. When a company needs revenue, to test or define a target marketing, outsourcing some sales functions is a way to get sales resources fast without any long term commitment.

A major benefit to a budget constrained or small business is that sales outsourcing cuts out a lot of the risk. The investment of time and money into hiring a full time sales person can lead to a company holding on to a person even when they are not delivering on the sales, whereas the agreement with an outsourced sales partner can usually be terminated within 30 days’ notice.

To read the full article on-line, please visit us at Sales Outsourcing – The Bitter Business